Page Speed Optimization

Checklist for Creating a Well-Optimized Website, App, or Shop:

• Use modern technology and hosting (hint - DO NOT use Wordpress)
• If you must use Wordpress, limit the use of plugins as much as you can (but we recommend the Swedish challenger easyweb.site)
• Use custom front-end code based on recommendations from, among others, Google. (DO NOT use generated code from site builders like webflow, elementor, or ready-made templates - as these are often a "jack of all trades" rather than optimized for your specific design, structure, and content.)
• Quality-assure the site and code according to the standards of http://w3schools.com to ensure accessibility for as many visitors as possible.
• And perhaps the most fun point: create a site that is engaging, interesting, and slightly different - while keeping the visitor's expected needs in mind. The more engaging the site, the more time your visitors will spend on your website, which leads to higher rankings on Google + more (likely) conversions.

Of course, different types of sites have different capabilities for performance optimization - but you should always strive to do your best given the prevailing circumstances and conditions. If you have a lot of moving or high-resolution media, connections/downloads from third-party systems - or in any other way a "demanding" site, try to create smart solutions for loading media on the fly rather than before the page is displayed, create cache/backup solutions for externally fetched data, or work with pagination/ajax-like loading.

Note, however, that this can have other implications for SEO - (if you do not load optimized content directly that Google SHOULD have access to) - so it is important that SEO and technology work together to create the most optimized, engaging, and high-converting website possible.

And don't forget to regularly test your site: http://pagespeed.web.dev

Good luck 🚀