NiclasV
2026-03-03
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SPIRA® BY SPHINXLY · CONTINUOUS DIGITAL DEVELOPMENT
In a traditional website project, development often slows down after launch. With SPIRA, the work continues toward a shared target vision through prioritized sprints and clear ownership.
After a launch, many websites lose momentum. Not because the ideas are missing, but because no one actively owns the whole.
Marketing sees the opportunities. Leadership wants to move forward. IT has other priorities. Improvements end up in a backlog, data is collected without guiding the next decision, and the website is maintained – but not developed.
SPIRA fills that gap.
Sphinxly becomes your webmaster for continuity, your specialist team for excellence, and your web tiger for momentum.
This is Web Agency as a Service in practice – structured around vision, goals, prioritized sprints, and clear accountability.
We start from the business goals and develop the website, content, visibility, and digital flows as a cohesive business platform.
The goal may be more qualified leads, better conversion, stronger positioning, more efficient sales or recruitment processes, or a better experience for customers and employees.
Every sprint should create a tangible shift.
Strategy provides direction. Presentation and content turn it into a relevant experience. Results are measured, analyzed, and used to prioritize the next sprint. That’s how the website becomes a business engine - not just a storefront.
SPIRA® – your long-term digital development team.
For companies in the establishment phase, SPIRA can cover the entire journey: target vision, strategy, positioning, visual identity, UX/UI, technology, and launch. After that, we continue to develop the website and the digital business in sprints – with monthly prioritization and quarterly check-ins against the annual plan.
For companies that already have a functioning website and technical foundation, the focus is more often on analysis, optimization, visibility, conversion, content, integrations, and new functionality. We keep what works, improve what slows you down, and choose the next initiative based on expected impact and business value.
The right specialist mix is activated by the goal – not by a standardized service list.
A sprint can, for example, include UX/UI, SEO and visibility in search and AI flows, messaging and copy, digital customer journeys, conversion optimization, campaign materials and advertising, A/B testing, automation, technical development, integrations, or reporting.
AI accelerates research, analysis, prototypes, content, code, and quality assurance. Our strategists, designers, and developers provide business understanding, prioritization, creative excellence, and accountability.
SPIRA is suited for established companies and entrepreneurs who see the website as a long-term business asset and want a partner with the mandate to both think and do.
The setup works best when the website, visibility, or digital service is important for sales, recruitment, positioning, or business development – and when you’re prepared to invest in continuous progress, not just a one-off delivery.
- A dedicated SPIRA lead and Sphinxly as an engaged part of your team
- A shared target vision, annual plan, and prioritized roadmap
- Sprint-based deliveries with clear focus, accountability, and follow-up
- Access to the right specialist expertise when needed
- A long-term and personal collaboration - one year at a time
SPIRA by Sphinxly. The website is never finished. It gets better.
Jan Bengtsson, VD/CEO at PION Group
We hired Sphinxly in connection with the establishment of PION Group, an HR-Tech group whose website's purpose is to communicate regulatory IR-related information and the group's overall strategy, vision, and business idea, along with integration with Cision for press information. Sphinxly has efficiently and quickly produced a result that lives up to the high expectations we had initially, and thanks to the innovative technology platform, it is extremely easy to work with!
Inga-Lill Carlberg, Partner & COO at Trill Impact
Thank you Sphinxly for an excellent job developing Trill Impact's new website. We would like to particularly highlight the professional and service-oriented attitude of the team that we worked with during the development phase. You have been creative and created a web design that suits us while being responsive to our wishes and requirements during the development work. This has been a comprehensive project that you have helped us put in place, thank you again.
Annette Tannerfeldt, CEO at Nix
NIX Telephone and NIX Council aim to better reach young consumers. Therefore, we needed to adapt our appearance and tone of voice to succeed. Sphinxly was entrusted with the task of delivering new websites based on our new profile, and we must say that we are impressed with their ability to deliver high-quality results on time and within budget. We feel that Sphinxly has always been responsive and adapted to our needs and wishes, utilizing their technology in the best way for us to achieve our goals. We look forward to continuing our collaboration with Sphinxly!
Anna Svahn, CEO & Portfolio manager at Antiloop
We are extremely satisfied with Sphinxly web agency, everything from ideation meeting to follow-up with design and then the finished site has worked smoothly and we are very happy with the end result.
PH Magnusson, Founder of SnigelDesign AB
At SnigelDesign, we chose Sphinxly as our partner in the development and operation of our new website and webshop - a decision we are thrilled about! Not only are they quick to respond to our questions, but they also handle all arising issues efficiently and without complications. Sphinxly has brilliantly managed to realize all the changes we have desired throughout the project. I give my warmest recommendations to Sphinxly as your future web provider.
Jamie Harris, Marketing Manager at Wasa Ecotextil
Sphinxly successfully highlighted our messages about sustainable textile products in a stylish and clear way, and delivered a complex B2B webshop solution integrated with GARP that allows our customers to easily shop our entire range in multiple markets. Really well done! www.bywille.com
Erika Forslöv, Communicator at Östhammarshem
So Jenny - WOW 👏
This is exactly what makes it a pleasure to work with you - a direct, and accurate, interpretation and visualization of a feeling. Incredibly well done!
Cecilia Meller, CMO at Self-monitoring
Thank you Sphinxly for not just one, but two gorgeous websites! Fun to work with such a talented team and to get new sites that are as professional as they are easy to continue working with. We are very satisfied!
Henrik Stadler, Partner at XEC
Thank you very much for a great collaboration from you and the team, and for contributing to something that really stands out in our industry!
Stefan Lundberg, VD at Lundbergs Möbler
The development of our new website has been a rewarding collaboration with Sphinxly, resulting in a product catalog that is both user-friendly and represents our company very well.
Fredrik Anjou, CEO at PharmaRelations
Sphinxly is a web agency that really understands our journey and vision. By listening to our needs and wishes, Sphinxly has delivered a well-thought-out and stylish website that lives up to our high expectations. We have had the pleasure of working with Sphinxly since 2016, and most recently in 2023, a major improvement of UX, flows, and structure was carried out. We can highly recommend Sphinxly to companies looking for an agency that can combine design, technology, and long-term value creation in the best possible way.
We use Easyweb as a technical base for our various websites and in a tailor-made candidate tool. Since large and important business deals depend on everything working flawlessly, it is crucial that the technology is reliable and fast, and in this case, Easyweb has truly delivered.
Peter Tillberg, Director at CSMS
Professional, fast and always a pleasant encounter. That's the first thing that comes to mind when I think of my contacts with Sphinxly. The Easyweb platform is both stylish and easy for me as a user to handle. Updates to the CSMS website can easily be made from a mobile phone, tablet or computer. And if I still need help with something, Sphinxly's support is excellent. Always quick to find a solution and happy to help. It feels safe for me as a customer. 5 stars!
Jani P Sallinen, SvD, ledamot i FGJ
We have heard from visitors to our new sites that they are appreciated. It naturally pleases us that FGJ has gained a new face on the web and that our members and visitors to Grävseminariet.se and FGJ.se have more easily accessible sites.
Marcus Bandling, Founder & CEO at Marban
Now we have our new awesome website up and running. A big thank you to Sphinxly AB | Digital agency in Stockholm for putting all the pieces together.
Linus Werner, Regional Director at M3CS
Sphinxly revolutionized our old website into something amazing. From our first meeting to the launch, the collaboration has been excellent. We are more than satisfied with the end result.
Jörgen Nilsson, Gruppchef - Bergab AB
★★★★★ Hela projektet har varit väldigt lyckat, Sphinxly fattade precis vad vi var ute efter både gällande koncept och färger. Fredrik projektstyrde med bra synpunkter när jag behövde det och Jenny var en jäkla stjärna både på att ta fram konceptet men även att sedan göra förändringar när jag plötsligt kom med nya önskemål. Top notch!
Agneta Sundin, Kommunikatör GEDB
★★★★★ Sphinxly är snabba, flexibla och lätta att kommunicera med. Alltid snabb service när det behövs. Vi fick en snygg sida och den är enkel att uppdatera.
