Case: BTR Group

With a broad service offering, BTR Group needed a website that quickly built trust and clearly showed what the company offers, for whom, and how to take the next step. The previous website lacked both structure and a modern look, which led to Sphinxly being tasked with developing a new digital presence. The result is a more professional and modern website with clearer service entry points, an improved user experience, and a faster path to contact.

Sharper structure and a clearer offering
To help visitors quickly find the right information, we built a clear service structure with separate entry points for different needs. This makes it easier to navigate the offering - from ongoing bookkeeping and reporting to full-service EOR and PEO.

We worked in parallel with information architecture, content hierarchy, and conversion flows to create a website that both informs and drives contact. With clear CTAs and a more focused contact flow, the threshold for starting a dialogue is lower and the next step clearer.

• NEW DIGITAL IDENTITY WITH UPDATED VISUAL LANGUAGE, NEW TYPOGRAPHY AND UPDATED COLOR PALETTE
• CLEAR SERVICE STRUCTURE WITH SEPARATE ENTRY POINTS FOR DIFFERENT NEEDS
• CONVERSION-DRIVEN CONTACT FLOWS WITH CLEAR CTAS
• MULTILINGUAL CONTENT (SWEDISH/ENGLISH) FOR LOCAL AND INTERNATIONAL AUDIENCES
• TRUST-BUILDING CONTENT THAT HIGHLIGHTS THE TEAM, BACKGROUND AND WAY OF WORKING

Modern digital identity that builds trust
To match BTR Group's professionalism and personal approach, we developed an updated digital identity. The new visual language, color palette, and typography are optimized for digital readability and give the website a clearer, more consistent overall impression.

With a more cohesive visual expression and content pages that highlight the team, background, and way of working, a stronger sense of security is created - something that is crucial when the service requires long-term trust.